THE NETWORK ECONOMY CLUSTER
Mobile Commerce:
Did you miss out on the Internet boom? Don't worry. If we can believe the statistics, there is another hype on the way - with the mobile phone as its key vehicle: Mobile Commerce.
The emerging market for Internet enabled mobile phones and mobile devices is booming. People realise that m-commerce will make it possible to interact and transact with anything and anyone, anytime, and anywhere. The old barriers of time and locations are fading away.
Objective
The objective of this m-commerce program is that all participants are able to identify opportunities in their respective industries: By knowing what the key success factors are for an m-commerce service/application, participants will know what to concentrate on in their respective industries when developing a strategy.
Who should attend this course?
This programme is for anybody who is or will be working with M-commerce within his or her company.
Programme themes
- Research on the new concept of M-commerce
- Explore the market for M-commerce
- The latest trends and working on a successful M-commerce strategy
Programme approach
The program is divided into three main fields with each a discussion section.
Participants are first introduced to general technical terms via a crash course in technology for non-technocrats. After this, the current criteria in combination with some current and future examples of M-commerce applications are presented. The M-commerce market place is discussed under key players, current issues and future key trends before the discussion is started.
Costs:
US$ 450
Euro 500
Next course dates:
To be specified.
* The amount in US-$ is an indication only (depending on the exchange rate on the day of subscription).
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